LONG TERM SUCCESS

Teamwork

YOUR WORLD

Management

Whether developing more traditional means of communication or utilizing some of the new and exciting vehicles available today, the management of communication is critical, especially in the new environment that has been created by social communication.

Do you have a Social Outreach Strategy in place??

What are your Social Media Initiatives??

Here's an interesting statistic. As of May 2011, less than 50% of Fortune 100 companies were utilizing social media, and less than 1/2 of those were actually engaged with their social media initiatives on a regular basis.

In our opinion, even though GM pulled their Facebook campaign, we feel is it a mistake to ignore the happenings in the social space....and these companies have the resources to make sure this doesn't happen!

As a matter of fact, whether using the newer social vehicles, sticking to the more traditional vehicles, or combining newer and more traditional means of communication, the entire process needs to be effectively managed, and the Base 26 team is here to provide management needed to make sure you get the most out of your communication.

Marketing and communication is becomming more and more important as the environment continues to change, and we see this continuing to increase over time.

We are very cognizant of the fact that 'Facebook' isn't for everyone.

That said, we also know that there's a lot more out there than just 'Facebook'.

Most SMBs don't have the manpower or resources to properly manage their communication. We can provide the skills and expertise needed to incorporate communication vehicles and manage these vehicles effectively.

Digital Advertising expenditures are expected to hit 20% for CY 2012.

Staying in the Loop

A Businesses ability to stay current and remain educated on the evolution of new media, communication, and networking will impact their ability to sustain growth.

36% of social media users post brand-related content
2 out of 3 social media users believe Twitter influences purchases
50% of people follow brands in social media
75% of companies now use Twitter as a marketing channel
60% of employees would like help from employers to share relevant content
40% of companies admit to having no training or governance of social media
One in three small businesses are now using social media