TRENDS

FUTURE

Redevelopment - Repositioning - Rebranding

Current economic conditions have forced many businesses to examine and rethink their strategies. Some have been forced to consider rebranding.

While economic conditions may have impacted a business enough to instigate such consideration, the fact is that most current strategies were developed during a different economic climate and many are based on an outdated understanding of media, marketing, and communication.

This means that many strategies being used today may be outdated.

Outdated strategies will create problems when trying to navigate in an environment with new rules and new players.

When you consider the new variables in the communication environment, it may become clear why many businesses are having a tough time dealing with this rapidly changing environment and are wondering what changes to make in order to move forward and grow.

Did you ever wonder what the future may bring? If you are confused now, do you think you might be confused as things evolve??

The Base 26 team has helped many companies gain a better perspective of our new environment so they can better understand how the new environment is impacting their brand. We've developed and implemented strategic solutions so that business can grow in this new environment.

Due to limited resources, this rapidly changing environment is especially difficult for the SMB.

That said, from discovering and developing new distribution points to identifying and targeting new demographic opportunities for growth, Base 26 has proven to help business understand and gain traction.

With the economy still growing at a slower than normal rate, and slow growth expected to continue, many of today’s top marketing organizations are trying to find better efficiencies through new media.

75% of today’s CMO’s are reorganizing their marketing teams to keep pace with the demands created by digital media.

QR Codes have reported explosive growth of more than 63% in six months from October 2011 to March 2012.

QR Codes

76% of today’s marketing organizations plan on incorporating video into their overall marketing effort.

TRENDS

FUTURE

Redevelopment - Repositioning - Rebranding

QR Codes

Video

The Cloud

New Heights